Inspired by a pod cast from the American real estate blogger Tim O’Keefe, I want to echo some of his comments on the subject of “Why have a real estate website“.
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As a property company operating in this very competitive business, does your website actually work and what is its purpose?

Simple really, capture clients data, so that you can build a relationship with them, with the ultimate aim of selling them a property. Many companies forget this and create complicated sites that are too difficult to navigate for the end user and as such are turning away interested clients.
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As markets slow and ...

Flicking through the threads in my rssreader today, I found a post at Matt Cutts Blog (Google Engineer) regarding BMW. Now as many of you know Google is the Search Engine to aim for when looking for volume of traffic. However the days are gone when it was easy to rank in the top ten and using a few questionable techniques would almost guarantee you a top spot. These techniques are known as Black Hat and there are still many companies and individuals who practice these. Google has been cracking down on “Black Hat” and the following case has the largest media coverage so far:

Matt ...

2006 has begun and life in the Internet marketing world is already buzzing with the noise of what Google will be up to this year. For those whose businesses are solely Internet based, Google is the largest volume provider for market exposure. As such many people rely on good organic rankings and/or PPC campaigns to promote their products/ services. It can be dangerous to play this game as you can lose your rankings quickly and end up with a lovely looking site that no one can find!

For those in the real estate industry, who are starting on the long road to Internet Marketing success, here ...

This is the first post of our property blog. We have been working in the property industry for many years now and have followed internet technology along the way.

After researching different blog software packages we have decided on Word Press as it seems to fit most of our criteria.

In the US many property professionals have embraced the blogging phenomenon, but many agents in other Overseas markets have not been so quick on the uptake. I believe that blogging allows the property industry to push information to its audience quickly and allows individuals to write a REAL perspective on their markets and projects. IN the ...