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14 Nov 2016

6 items on your checklist for curbside wow factor



If you are a staged home professional, then you already know the value that you can bring to the table when someone is trying to sell their home. Not only can a properly staged home help the seller to get more interested buyers, but staged homes sell faster and for higher prices. Part of the skill of being a successful home stager (is that a word?) is knowing how to catch the pulse of buyers. This includes relying on the basics as well as knowing when to try something different. With this in mind, we spoke with several pros and came up with a list of 6 items which should be on your checklist to achieve the curbside wow factor.


1. First Impressions Count

Not sure where to begin? Well, the most important impression for any home is the curb appeal. In many cases, buyers will even make up their mind about a home as they are walking to the front door. As a staged home pro, this is your chance to shine. Make sure the landscape is immaculate – Dead Flowers is a great Rolling Stones song, but it will kill your chances to sell a home. Also, make sure the exterior paint looks good. This can be harder in distressed situations, but a power wash or a quick paint job can add thousands to the sale price of a home.

2. Turn Weaknesses into Strengths

Every home has one. Some have more than one. Your job as a professional home stager is to turn these weaknesses into strengths. Maybe it is a quick fix which will help to bring a trouble spot into the 21st century, or it can be as simple as adding some light or creating a scene which will turn a sore spot into a highlight.


Either way, this is where you get to use all the tricks in your bag – maybe even pick up a few new ones. Remember the fix is not always gutting the bathroom. A deep cleaning along with some new accessories can transform a dated bathroom into something amazing. You clients will love you for saving money and will be more likely to recommend you to their friends.

3. Approach Every Home from the Buyer’s Perspective

What works in a neighborhood of million dollar homes might not work in a working-class neighborhood. In fact, both situations present their own challenges. One of the key to being a successful home stager is to approach every home from the buyer’s perspective. This might sound counterintuitive as the sellers are footing the bill, but it’s the buyers who will reward your hard work by placing an offer.

A big part of this approach is to know the age of your buyers. For example, if the buyers are likely to be under 35, then they will probably like something which resembles to look of big-box retailers. In fact, you should work to make the home look like something out a catalog. Meanwhile, a more expensive home with more affluent buyers will need something that shows off a bit of personality. Look for the added touches which help the home to stand out.

4. Don’t Go Over the Top

Know when to say when. It works for home staging also. Basically, you want to match the décor with the price of the home and its style. Successful home staging is about crafting a story about each house.  So, treat each home as something different, but keep in mind when to stop. At a certain point, the home’s style needs to shine through.

5. Use Light and Color

Successful filmmakers know how to use light and color to tell a story. Well, the same approach works for home staging. Understand which colors work for the time of year and your region. Then look to add the little extras which will help a room to stand out. Remember we are programmed to react to certain colors. Do just rely on neutrals, use light and color to tell a story about a home. Even consider how those colors will influence a buyer’s mood as they move from room to room.

6. >Accessorize!

It’s the little things that help a home to stand out. Know when and how to accessorize. Sometimes you want to use accessories to tell a story. Other times you want something which will stand out.  Just remember, when in doubt go back to item four – don’t go over the top. Rustic siding and copper gutters are two unique items that will help your home stand out amongst your neighbors.

Following these items will help you to up your game as a home stager. If you want to up the curbside wow factor, then take these tips to heart. Even let us know what works for you.

Category: Blog

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