Dubai Property Developers World Record Ad

Dubai’s property marketers just keep on breaking records having already garnered the title of being home to the world’s largest man-made island, Palm Deira, the world’s tallest tower, the Burj Dubai, yesterday the property marketing in the emirate took a giant step forward adding another world record to their previous accolades, setting the world record for the largest advertising banner, creating a whole new category “world record for banner size” in tow.

This mega advertising stunt from Dubai developer Sorouh Real Estate is the size of two football pitches but most importantly is viewed from air as passengers fly into Dubai Airport for landing and is being used as a branding exercise for the next 4 months.

Here at Nubricks we believe this is yet another example of Dubai’s marketing mastery, which puts it head and shoulders above its overseas competitors, ten years ago Dubai was a Middle Eastern outpost and today it has morphed into one of the world’s tourism extravaganzas.

Also breaking traffic records here at Nubricks, our news report brought hoards of visitors to the site eager to view pictures as Dubai played host to the creators of the world’s largest swimming pool, Crystal Lagoons at yet another record breaking event, Cityscape Dubai 2007, the largest business-to-business real estate investment and development event in the world, which this year attracted 50,000 visitors and over 1000 exhibitors, figures set to grow further for Cityscape 2008.

Dubai clearly recognises the competition for tourist visitors and subsequently property buyers in today’s leisure market is fierce and with new destinations cropping up daily, the emirate is going to great lengths (excuse the pun) to maintain its competitive edge. Projects such as The Palm, The World Islands and the world’s first rotating tower keep people talking about Dubai and heighten the desire to visit there, all of which has contributed to the current explosion of property development in the region and rising property prices in the United Arab Emirates as a whole.

People looking to buy property in Dubai should rest assured that they have some of the world’s best marketers on their side.