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Nubricks Blog - London 2010 logo outrage puts sale of Beijing Olympic tickets on sidelines

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05 Jun 2007

London 2010 logo outrage puts sale of Beijing Olympic tickets on sidelines

beijing 2008 olympic logoThe sale of tickets for the 2008 Beijing Summer Olympics which went on sale today seems to have been sidelined somewhat by the furore which has been unleashed upon the London 2012 Olympic Organisers who are in the midst of a publicity nightmare. The official logo of London 2012 Summer Olympic Games was released to the public but has been nationally ridiculed as being amateur and branded everything from graffiti at a local bus stop, a multicoloured swastika to an eighties disco sign.

london 2012 logo The logo, which was aiming to be different, dynamic and bold is another black mark against the London Olympic Organising Committee who has already been in the news for the spiralling costs associated with the Games coming to London. The logo has taken a year to design by the same company responsible for the logo of Orange, the mobile phone and at a cost of £400,000 is a hefty price tag for something which has been accused of being a publicity stunt.

The marketing behind the Olympic Games is hugely influential in the Games success for the host nation and the logo is an intrinsic part of how the host country is perceived through the eyes of watching outside world. The success of the Olympic Games has historically had a major impact on pushing up real estate prices and previous cities such as Barcelona, Sydney and Atlanta experienced massive foreign investment both prior to and after hosting the Summer Olympics in addition to a slew of tourism revenue. Property prices in Shanghai and Beijing have rocketed with speculative investment in real estate developments rife, the Chinese Government have introduced new property laws to restrict investment by foreigners.

House prices in London are already some of the most expensive in the world but savvy property investors have been buying up property in and around the proposed Millenium Dome Olympic venue of Greenwich and Hackney, which despite being branded one of the worst places to live in the UK is seeing regeneration on a mammoth scale.
Category: UK Property

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