Nubricks podcasts feature in the Guardian Newspaper

Well news of our property podcasting series has now reached the eyes and ears of the mainstream. This morning we featured in an article entitled ‘More than just idle talk’ by Guy Clapperton who looks into the rise of podcasting as a business communications tool.

Take a look a some excerpts from the article below:

We’ve all heard the hype: podcasting can help your business reach new potential customers. But are such claims justified? And who’s actually doing it?

Many of the news and broadcast media are now taking advantage of the technology.

And so are several businesses. Not just the obvious branding businesses either; ordinary companies performing tasks unassociated with IT or communications are getting into the new medium. Adam Samuel is managing director of real estate marketing company Nubricks.com. “We started blogging, which is essentially the written version of a podcast, last year,” he says. “It was successful and got the information we wanted to a new type of audience. Podcasting was an extension to the blog, whereby you’re using an audio format - it gives an additional stickiness factor to our website so people come back for the whole series, and it offers a flexible format so the business traveller can listen in at their leisure.”……..

……..The company really found it that straightforward. Other benefits were evident before long. The scope for advertisers was considerable. “It’s effectively an uncluttered space - you have people’s full attention. So if someone puts an advertiser message at the end it gets heard,” says Samuel.

Our overseas property podcasts feature interviews with a range of industry professionals who give an insight into their specialist market place and offers tips and advice on purchasing a property abroad in a variety of locations. If you would like to listen to some of our overseas property podcasts click here or visit the ‘Podcast’ category on the right hand side.