Realestate dot com valuable Internet real estate domain name

In the context of valuable Internet real estate, RealEstate.com would be one domain name worth having if you are in this industry. In the dotcom boom business.com sold for $7.5 million, so the acquisition of RealEstate.com by Lending Tree Inc in 2003 was a savvy move.

This piece of Internet history started life as a realtor site back in the early days of the Internet. It’s had an unstable lifetime with multiple changing of owners, but never really maximised its potential until in December 2003. Its previous owners kept the domain for just 13 months and never really engineered the market for it and with limited experience in the online marketing industry it was probably a good time to sell and move on.

Today, Realestate.com has transformed the buying or selling a home process in the US making it easy by offering a varied selection of property tools, tips, articles and guides. Having built up strong links with many estate agents and real estate groups throughout the US, Realestate.com showcases a myriad of homes to choose from and offers extra services including mortgage and equity release, housing insurance and relocation services. Indeed, using their system can even entitle you to property rebates depending on what type of real estate purchase you make.

Structured business models aside, the mass-market pull of such a domain name is in itself enough to generate a huge amount of website traffic. The data, traffic and lead generation ability of this website have been an important part of the Lending Tree group’s business strategy. It compliments other domain name acquisitions, Internest.com and Domania.com, creating a giant real estate engine catering to many types of buyer, seller and armchair surfer. Their success seems to be echoed by the fact that a reported 79% of surveyed broker members using realestate.com said that they expect their businesses to grow as a result of their ongoing partnership with realestate.com over the coming year.

The web does however allow both agents and developers to gain a larger understanding of what their buying public demands. Statistics are the key to finding out about your users/readers and are  a great help in understanding what people are looking for and their buying habits. For example RealEstate.com regularly uses its large audience to conduct online polls, this month’s results make interesting reading:

Question: How many houses did you look at before buying your own home?

8% of surveyed buyers fall in love with the first home they are shown and buy it.
Emotional buying can be dangerous as potential issues can be overlooked in favour for all the positives.

At the other end of the scale the risk assessors make up 27% of the survey, viewing more than 20 houses before settling on their final choice.

The days of the real estate agents advantage are long gone as the whole industry shifts online. The information gap between agent and buyer has decreased with close to 80% of home buyers starting their search for a new home on the internet. Property buyers are becoming the experts with so much of their research being done online before they even contact potential agents or owners. USAtoday recently reported that many agents now resort to paying for leads (contact information for potential buyers or sellers) gathered by Internet sites like RealEstate.com.

At Nubricks.com instead of a creating yet another vast database of overseas property listings narrowed by bog standard search criteria, we feel the format of a daily Blog, reviewing interesting and noteworthy off plan real estate developments is a better way to approach promoting real estate to the public. So many real estate websites cover every niche and market, the result - a cluttered online marketing space with the same information, often displaying poorly described out of date listings. Nubricks.com aims to enhance your overseas search offering new development reviews hand in hand with overseas property news and market analysis. Projects are reviewed as close to their launch date as possible and as the site builds its traffic, the aim is to bring you a range of discounted pre-launch development opportunities.