Rightmove Loses Ground In UK Online Property Search
Sep - 17 | 
2 comments. | 
Overseas Property News, Property Media, Technology, UK Property
Today our prediction here at Nubricks.com about Rightmove and it’s Web 2.0 competition rings true with news from Comscore, an internet audience measurement tool showing that its competitors in UK online property search (Findaproperty.com, Nestoria.co.uk and Zoopla.co.uk are gaining ground and if its not careful Rightmove.co.uk may soon be playing real estate catch-up in the world of online property search.
Comscore’s figures for August show that The Digital Property Group made up of four distinct property portals: www.findaproperty.com, www.primelocation.com, www.findanewhome.com, www.homesandproperty.co.uk continues to gain ground on Rightmove, and is weathering the credit crunch much better than its competitors.
Despite showing year-on-year declining traffic figures, TDPG has narrowed the gap between itself and Rightmove now standing at just 355k unique users, which is the smallest it has been to date and the decline is much healthier than its competitors. In August 2007 the gap was 1.09 million unique users. In May of this year it was 728k.
• Rightmove has seen a 7.9% decline month-on-month and 29.5% decline year-on-year
• Propertyfinder has seen a 6.3% decline month-on-month and a 23.5% decline year-on-year
• Think Property has seen a fall of 37.6% month-on-month and 44.5% year-on-year.
The biggest winner in terms of gaining ground within the UK online property search market is Nestoria.co.uk with whom Nubricks podcasted earlier this year and whose Web 2.0 approach to UK and spanish property search is clearly proving popular with a gain in year-on-year traffic of 159.9% the biggest gain out of all the UK’s real estate web properties. Congratulations to Ed Freyfogle and the team at Nestoria who clearly demonstrate that there is always room for new competition in the real estate market place especially if you bring new innovation and push the boundries of online property search.
Hi
Ed from Nestoria here. Thanks for the words of support.
To a large degree though I think this is comparing apples and oranges. We’re a search engine. Sites like Rightmove et al are portals. the two are very different. We focus on providing a fast and simple overview, that’s it. Portals do a great job of allowing users to really go deep and contact the relevant agents.
One final point, we actually now also offer Nestoria in Italy and Germany not just the UK and Spain. Please give it a try and let us know what we could do better:
http://www.nestoria.it
http://www.nestoria.de
We welcome all feedback.
best,
Ed
There are so many property portals and property search engines around that the market share is going to be going down for even the big players such as rightmove.